Digital strategy
Turning business goals into focused social plans, campaigns and content systems.
Digital marketing strategist · Harare, Zimbabwe
Marketing with strategy.
Stories with soul.
I’m Tinayeishe Katapi — a digital marketer combining audience insight, creative storytelling and campaign thinking to help brands connect with real people.
NANIStrategy · story · soul
Digital
Creative
Human
Brand strategy✦Retail✦FMCG✦Agriculture✦Content✦Campaigns✦Grounded in faith✦✦✦✦✦✦✦✦
The point of view
Behind every post is a person deciding whether to care.
I work where strategy, story and culture meet. My job is to understand what a brand needs to say, what its audience needs to feel, and how to bring those two things closer.
Tinayeishe — “Nani” when it’s personal.
What I bring
Strategy that can make it out of the deck.
Thoughtful enough for the room. Clear enough to become real work.
Content & copy
Finding the thought, tone and words that make a brand feel relevant to real people.
Campaign thinking
Shaping seasonal, promotional and always-on work from concept through execution.
Creative direction
Building clear briefs for video, static content, creators and visual storytelling.
Community
Listening, responding and helping brands turn attention into a genuine relationship.
Performance
Reading reach, engagement and click behaviour to make the next piece of work stronger.
Selected agency experience
Brands I’ve helped move forward.
Selected contributions through my role at Jericho Advertising. The brand experience is live now. Case studies in progress will add approved creative, campaign breakdowns and verified results.
See the work in progress ↗
Beyond the campaign
A full person makes a better point of view.
The Journal is a place to read the thinking behind the posts: marketing breakdowns and honest notes on faith, career, creativity and building a soft life with what you have.
Read the journal ↗Marketing decoded
Clear ideas about why people notice, choose and remember brands.
Building in public
An honest look at career, confidence and creating a name of your own.
Faith & real life
Grounded reflections on ambition, uncertainty, peace and becoming.
Soft life, real budget
Resourceful DIY, personal style and beauty made from what is already there.
2020–21Miss Goodwill Ambassador Zimbabwe
Story → strategyBA Honours in Film, Radio & Television ProductionUniversity of Zimbabwe · Upper Second Class
The longer story
Before marketing, there was always storytelling.
A background in media production taught me how ideas move from a page into something people can see, hear and remember. Public representation taught me presence. Marketing gave both a strategic home.
Follow the full journey ↗Speaking & collaboration
Let’s make marketing feel less mysterious.
Why people buy: decoding the strategy hiding in everyday life.
Building a brand voice that sounds like a person, not a committee.
Ambition, faith and finding your footing in a creative career.
Open to podcasts · panels · university seminars · brand workshops · conferences
Invite Tinayeishe to speak